Does your current Yellow Pages advertising program include directories that support your marketing objectives? What Yellow Page directory is right for your business? Are you in too many directories? Too few? Should you use a display ad? A Trademark listing? An in-column listing? Is your company listed under the correct headings? Would you benefit from a dealer/retailer co-operative advertising program? Should you be in print yellow pages only or should you consider an IYP, as well? Are there ways you could accomplish more by spending less?
Your IMM team has vast experience in Yellow Page advertising and can answer those and many more questions for you. As a CMR, we know what resonates with consumers and can design ads for National Yellow Pages that will be more effective, reducing your overall costs—adding much greater value to your program.
Information Marketing & Management, Inc.
772 West Main Street Suite 202
Lake Geneva, WI 53147
Phone: 262-248-6070
Fax: 262-248-6775
